Internet marketing for digital products and services is one of the most significant developments in the information systems industry in the last five years. The growth of digital marketing has presented a unique challenge for both marketing and information system managers. Since digital products and services, such as graphics and on-line banking, can be delivered via the Internet, they are naturally considered information-oriented products or services. Individual customers that purchase and receive digital products thoroughly via the Internet emphasize many aspects of information satisfaction. Therefore, understanding customer information satisfaction is a critical factor in digital marketing.  

Successful digital products are sold by vendors who provide:

Øproducts with ease of use

Øfull product information and content

Øinnovative products

Øsecurity for online payment

Øproduct guarantees

Øcustomer support